Soul Train, like most companies, have to undergo a Marketing research to stay in business and to be "known". This information is critical and is passed down the line as in linking the consumer, customer, and the the public to the marketer through information. Soul Train conducted a lot of surveys about the shows pro and cons, what needs to be enhanced, what needs to stay, and what have to go. Not only did the creative team behind the show have input on the set design and selection of guess appearances, it was the audience too.
What most people don't realize is that all the products that we use daily, all the shows we see, all commercials played, and all the music we listen to has to undergo this process because it's about what the "people" want.
Soul Train has now joined forces with a company called Foursquare to promote citywide events of upcoming Soul Train shows, runway shows, and concerts that gives them a push in the matrix for internet savvy 18-35 year olds that require update info on demand. As time goes, so does technology. And with this collaboration, Soul Train has a better advantage of sticking around for years to go. Currently these events are only available in the Atlanta, Georgia area, but both companies are pursuing to go to different major cities together.
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