Monday, March 7, 2011

The Concept of Market Segmentation

Soul Train became extremely popular during the late 70's and early 80's. In result to that, their audience was no longer just African-American teenagers, it was a melting pot of all backgrounds, age groups, and nationalities that were patiently waiting for the show to come on Saturday late night.

So to cater to everyone's needs, Soul Train featured other mainstream artists and Soul Train dancers than their usual famous black musical performers and dancers. For example, they featured Elton John. and Michael McDonald performing and also, Rosie Perez was also a featured dancer bringing a new diversified mix for their viewers to watch.

As a showcase, Soul Train is no longer popular, but the award show still remains, and is shown annually on B.E.T. and Centric.

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