Friday, February 11, 2011

Overview of Marketing for Soul Train:


Soul Train was an American musical variety show created by Don Cornelius, who also served as a host and executive producer, that aired from 1971 to 2006. Through its 35 year history, the show featured performances by R&B, soul, and hip hop artists. Funk, jazz, disco, and gospel artists have also appeared, but wasn't as popular as the other genres. A lot of new revolutionary stages and phases of soul music like the "Philadelphia Soul Movement" artists, also made their mark here.
Soul Train made a claim in their opening in later sequences claiming to be the longest running, syndicated show in American History.
Don Cornelius is now a multi-millionaire with the help of Soul Train and his hair care products that became successful due to the publicity of Soul Train.
"Production was suspended following the 2005-2006 season, with a rerun package (known as The Best of Soul Train) airing for two years after that. Despite this, in years on air, Soul Train will continue to hold the honor of the longest, continuously-running first-run syndicated program until at least 2016, if and when its nearest competitor, Entertainment Tonight, completes its 35th season." (Wikipedia.com)