Marketing Environment of Soul Train

Demographics played an important key role for the distribution of Soul Train on different television stations across America. Don Cornelius had gone through a series of research and strategic planning with the help of endorsements to get the show on air, opening to more than just African-American teenagers as an audience, but to African-American adults and Caucasian households as well. Chicago, IL was the home of Soul Train, and from Chicago, the show broadcasted in New York City, Washington D.C., Philadelphia and a host of other city networks. At the time during the flood of advertisements and promotions of Soul Train, there was competition with another showcase called "American Bandstand". Soul Train at the peak of it's game, was often compared with American Bandstand and was also referred to as the "Black American Bandstand". But, American Bandstand had nothing on Soul Train pertaining to the style advertisements aired during Soul Train's commercial break and so forth.