Business Marketing

"Just as internet retail sites are not required to charge state sales tax, most Ebay sellers view themselves as free of any tax burden associated with selling items online. ‘Why should I pay tax if a corporation isn’t charged the same tax?’ they legitimately wonder".(http://searchling.com/does-uncle-sam-care-about-ebay-sellers)


According to HR 5660, the so-called, “Main Street Fairness Act", could impose taxes on internet sellers, especially Ebay sellers, who are mostly low to middle income citizens depending upon their total Annual sales, which isn't merely enough to pay all the bills including tax, and selling fees from both Ebay. Also don't forget the shipping and handling charge which includes postage and traveling to ship it. 

Advertising & Public Relations; Sales Promotion & Personal Selling

The popularity of Ebay has spread due to the fact that they had an array of mediums for exposure instead of just utilizing the internet as a means to attract potential buyers and sellers. Television, was and still is, an excellent venue to advertise a business or product. They incorporated fantasy and humor into almost all of their television ads to portray that bidding is not just an excellent way to receive a major discount for shopping on Ebay, but it is also fun at the same time. 

As another form of advertisement, Ebay also held promotions through Groupon.com, a website where you can find coupons for discounts half off for your favorite neighborhood venues, stores, or service salons. What the promotion was for $7 for a $15 gift certificate on Ebay. Also, there are a host of others sites where you can receive discounts on Ebay purchases, and the site is not just for Ebay, it's for a host of other online shopping sites too. If you would like to receive the link for the websites just email me at: allysiagarcia@hotmail.com. In turn I will send you a link for 3 websites, just make sure that you sign up. Thank you!

Developing And Managing Products

Ebay is a e-avenue for buyers and sellers worldwide to shop and sell online for the fraction of the cost of your average store front market, and in the comfort of your home or on the go. Over the years their selling policies have changed including their buyer policies I have discussed before on my last blog, EBAY: Acquiring Different types of Products For "Different" Uses.

Even though Ebay is a e-shopping experience, it also has to create new programs to better improve services offered by Ebay for customer satisfaction. They offer an array of different programs for sellers to list their items for sale such as Auctiva, Auctane and Link to UPS WorldShip for sellers to efficiently ship items that were just sold with ease and also these programs can offer more than just shipping like picture files for all your current listings to be shown on all your individual item listings, with each item specified with current amount and time ending. It is shown in the form of cascading pictures that are randomly selected with a zoom effect. Ebay is not the creators of all these apps whatsoever, but the point is that they offer these services to make the seller's job much easier and have other added effects that the regular Ebay listing form does not offer. They allowed these app designers to design these programs specifically with Ebay in mind. A lot of these app designers also broaden there business aspects by creating apps, not just for Ebay sellers, but also Amazon.com and buy.com sellers in mind too.

 This generation has so much to offer for the world with an e-market developing dramatically with ease because of the help with apps that makes life less complicated on one end and sometimes difficult to use or time consuming on the other. Also you have to consider the market of people that are not all that interested in the ever evolving app world. That's why Ebay is always updating their "List An Item" form periodically to make it easier for all users. Ebay has and will continue to be an excellent source of shopping as long as the internet stays around.

EBAY: Acquiring Different types of Products For "Different" Uses

Pricing Concepts

Pricing plays an important role when involved in a transaction of a product or good. The buyer has to acquire the ability whether to buy an item based on the quality or need, and the seller has to rely on whether if the price for an item is an acceptable fee, or if the item is something in demand and, have the ability to make a profit from the price.

Buyers and sellers on Ebay have the advantage whether to pay or sell an item in the price range to their liking and also Ebay can become very competitive about the price subject amongst other brick and motor facilities selling the same or similar good. For instance, you have a buyer looking for a brand new Accutron by Bulova watch where he had seen it at a local jeweler spot in the neighborhood. The price that the jeweler is talking about is not what the buyer is willing to spend. So he goes price hunting online, and stumbles across the same watch at a much lower cost, nearly 80% percent cheaper than the jewelry store. The thing is that the watch on Ebay are sold by multiple sellers, one where the watch is selling for a Buy It Now price for $159.99, and another seller has a Bid going for the current price of $89.99. That sounds great, but the problem is that the bid ends in 4 days and the current price is not guaranteed until the bid ends. There are 13 bidders already bidding for the watch. So the buyer decides to wait for the bidding to end in 4 days instead of buying the one priced for $159.99. By the time the bid ends, the watch that was $89.99 about 4 days ago is now $209.55, and the watch that was selling for a guaranteed price of 159.99, has been sold. So the seller winds up not winning the watch and missed out the oppurtunity of buying the Buy It Now priced watch. The best bet for the seller is to wait and find the same item or buy a similar item or go back to the jeweler and buy the watch.

One could only wonder how much of a profit both sellers on Ebay had the ability to have a high-end good sold for substantially for pennies on the dollar, and was able to make a profit from it. How could they have the advantage to have purchased it cheaper to resale it again? First off, they have an advantage over their store front competitors for not having to pay rent to sell their products possibly. When it comes down to the fact that a product has to bring in profit for a business, the seller has to incorporate a fee for rent, especially store that has to pay rent for a building. That's why most of the time, it is best to shop online for a discount on the same item you just seen on the streets. Secondly, the e-seller may have received this item as resell, meaning that someone could have pawned the item and never had a chance to buy the pawned item back. Or the e-seller could have bought at a time for retail price and decided that he no longer wants to own it and tries to resale it that way. Whatever the case may be, the e-seller has n advantage to sell the watch for whatever price he wants.

All buyers should fully educate themselves before paying retail for any luxury good, or any good for this matter.