Tuesday, April 12, 2011

Intergrated Marketing Communications

Ebay has undergone series of promotional strategies, advertisements and public relations since founded in 1995. It has a competitive advantage on other auction sites like Overstock.com or Bidz.com, because it has been around for many years, also it has no bidding fee for the buyer other than the winning price of an item, unlike Bidz.com. Overstock.com, however has temporary auctions and for a first time bidder on the site may seem to bring about difficulty. For one, Overstock.com, also known as O.co, does not have the selection of goods to choose from like Ebay has, because like I stated earlier, Ebay is more trusted and has been around for quite sometime. Ebay is very simple to use in buying or selling a product. 

Ebay has an intensive search engine that specifies in your product's description or category. What is very unique about Ebay is that sometimes, by accident, a seller doesn't necessarily add detail in the title of the listing, for example:"Nice brown shoes". The item is really a brand new pair of Coach boots that the seller mistakingly or on purpose use lack of description in the listing title of the item. So depending on the selling situation it may take longer to sell or very low bidding on the item because the item was not searchable as "Coach" with specifics added. But lucky for the buyer that happens to be looking for something simple or who knows "search tricks" and clicks on this item that happens to be beyond his or her expectations at a good price or happens to be an item that is one of a kind. 

Ebay, I believe, has the best personal selling experience on the web. It makes it simple for anyone to sell or buy something worry free also, you can broadcast your listings with relatives or friends on social networking sites like Facebook and Twitter. You can catch excellent deals with free shipping on their DailyDeals link on their homepage. You can truly find unique stuff at an excellent price anytime of the day. It's a million-dollar business and also it can either be an excellent shopping destination or an business achievement.